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Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property. As many of us are ...

Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help. Google Analytics (GA4) is a quickly evolving program. Twenty-five new ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Why You Absolutely Need Google Analytics Let’s be blunt: if you’re running a website in today’s digital landscape and you ...

In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...