Sensor Tower said that the traditional U.S. retailers, including Walmart, Home Depot, Etsy, and Target, have experienced the ...

It’s the first time that’s happened, and while generative AI “led revenue growth,” it “was not the only driver,” according to the report. Consumers spent $85 billion in apps last year, a 21 percent ...

Generative AI, a defining trend over the past year, led the revenue growth, as in-app purchase revenue in this category more ...

Users in India downloaded generative AI apps 198 million times in 2024. Unsurprisingly, that figure jumped to 602 million in ...

Sports Betting Apps Capture Attention Worldwide: In the US, user acquisition for sports betting apps remained stable in 2025, while time spent increased by 7% YoY. Globally, downloads for sports ...

Global mobile gaming revenue rose slightly to $81.8 billion in 2025, while non-game app consumer spending surged 21% to $85.6 ...

The global mobile app spend marked a significant turning point in 2025, with more money being spent on apps other than mobile ...

Sensor Tower's annual State of Mobile report shows that global consumers spent around $167 billion on apps in 2025. The new record figure marks a 10.6% year-on-year increase.

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.

Ian Simpson, Head of Innovation at Sensor Tower, discusses how his background in public affairs informs his previous work and ...

Scopely’s Monopoly Go has surpassed $6 billion in record-setting time across the App Store and Google Play, according to ...