Home fragrance is smarter, softer, and more intentional: Think app-controlled diffusers, incense making a comeback, cozy ...

Whether you live in an apartment or a larger home, one thing we all love is a good scent. Whether you prefer something fresh and crisp or a more robust aroma, a pleasantly scented living space can ...

Scent matters. If a place smells good, we’re much more likely to have a pleasant experience there. Unfortunately, many air fresheners emit sickly or synthetic odors that are poor substitutes for the ...

You might think you've finished decorating and styling a room in your home — you've mastered your home decor, or even have new furniture pieces — but the one element you might be forgetting is ...

As smart home technology evolves from functional integration to emotional connection, olfactory interaction is emerging as a ...

A 'base scent' does what it says on the tin; it is that underlying fragrance that sets the tone for your whole home and will ...

Ever had that moment before guests arrive when you look around and wonder what they’ll notice first? We all want our homes to ...

Home fragrances might be invisible but in terms of setting the ambiance for a space, there’s nothing that can make a bigger impact. After all, there is something very luxurious about walking into a ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers ...

Pura Scents is recalling more than 850,000 diffuser covers because some magnets may detach and cause a possible ingestion hazard to children. The company is recalling the detachable covers for about ...