Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

The acronym SWOT stands for strengths, weaknesses, opportunities and threats. The SWOT analysis technique is a planning tool used by companies to identify key business objectives, and the internal and ...

Sergej is the CEO of Amasty, one of the leading Magento extension vendors building their products and services around customers' needs. I first became familiar with the SWOT analysis about 15 years ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

The start of a new year is filled with new beginnings and resolutions—and many good intentions to do things better. Before getting too far into what aspects of yourself and your career you would ...

Short for strengths, weaknesses, opportunities, and threats, the SWOT analysis can provide a powerful framework for personal growth and, more specifically, leadership development. The Fast Company ...

SWOT analysis helps assess a company's current state and future potential without complex math. It identifies strengths, weaknesses, opportunities, and threats to inform investment choices. Regular ...