SWOT analysis: Why you should perform one, especially during times of uncertainty Your email has been sent Image: marekuliasz, Getty Images/iStockphoto Must-read leadership coverage Shark Tank’s Mr.

To develop a strong marketing strategy, businesses need to understand their industry, their customers and the demands of both. Businesses also need to understand how their business and services fit ...

SWOT analysis helps assess a company's current state and future potential without complex math. It identifies strengths, weaknesses, opportunities, and threats to inform investment choices. Regular ...