Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

Matthew is the Apps and Games Editor at Android Police. He's been gaming since his first taste of a TI-99 at four years old. Matthew has been an Android user since the HTC Hero and has covered ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

In-game advertisements are arguably one of the more controversial elements of gaming life. After all, when you’re playing a video game, the last thing you want to do is suddenly be stopped by an ad ...

Roblox partners with Google to scale Rewarded Video ads. The move boosts creator earnings and enhances ad measurement tools. Rewarded Video ads enable users to opt in and watch up to 30-second ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Taking away profits from those that work the most. If you were to try and define a simple reason why Roblox is so popular, it’s because there have been creators within the platform for years who have ...

Who says video games can’t be good for your mental health? Roblox is challenging that widely-held notion by bringing the Ad Council’s Love, Your Mind mental health campaign onto the platform.