While personal preference may lean towards one method, a successful research strategy requires a combination of qualitative and quantitative approaches. The Fast Company Executive Board is a private, ...

Remote UX research methodologies clearly offer value in our current times of confinement, but their value will be seen long after. We are living in a time of uncertainty where nearly everyone in the ...

One of the biggest challenges UX researchers face is matching their research goals with the right tool for the job. After all, several UX research tools and software products are now available on the ...

More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be ...

Yet this shift raises a tougher question: can AI really capture the hesitation, emotion, and contradictions that often reveal what users think and feel? Maksim Kozlov That's the problem space Maksim ...

AI-based intelligent communication and collaboration platforms are now the backbone of modern work and the U.S. economy, used by a large user base to keep organizations operating across technology, ...