This appendix provides an overview of the data sources used in the report. It then describes statistical methods used to summarize differences between men and women, including regression analysis ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

This report included six online platforms used for public polling. Three are opt-in survey panels or “marketplaces.” One is an opt-in crowdsourcing labor website. Two are survey panels that interview ...