Redirect chains can significantly affect your website’s performance and SEO health. When one URL redirects to another, which then redirects to yet another, it creates a chain that can confuse search ...

Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

Hyperlinks pointing to pages that don't exist on your site are known as broken links. If a user clicks on such a link, they get a 404 error page. Fixing broken links ...

Struggling to get your colleagues on board with best-practice SEO for redirecting homepages with data science? Find out how Python can help estimate PageRank uplift. If you’re an SEO professional you ...

To understand the link with media buys, advertisers need to analyze the digital ecosystem and view it as a single cohesive ...

Well respected SEO, Scottie Claiborne, wrote a guest article for Jill Whalen's popular newsletter named Switching to a New Domain Without Losing Your Google Rankings. In her article, Scottie ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it's ...