The CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s ...

Purchase application data is now below 2008 levels! But I need to explain why this level has more in common with 2014 housing data than the credit stress markets of 2005-2008, and why you should care.

Despite double-digit growth in purchase applications for much of 2025, existing home sales increased only modestly from 2024.

In an era where the digital realm governs how we consume entertainment, it’s time for the music industry to turn a discerning eye toward the methods that have propelled the e-commerce industry to its ...

AMSTERDAM/NEW YORK (Reuters) - PepsiCo, which is overhauling some of its top brands like Lay's potato chips as shoppers look for cheaper options, is increasingly sharing data with major retailers and ...

Banyan, a startup that helps companies more closely align their products and sales promotions with customer preferences, has closed a $43 million early-stage investment. Banyan, incorporated as ...

You’ve been planning on fixing your brakes and Googling auto repair shops. At the same time, you have been longing to buy butterscotch fudge ripple ice cream and searching for it on your Instacart app ...

The disclosure comes amid congressional scrutiny and a Federal Trade Commission crackdown on commercial data brokers. By Charlie Savage Charlie Savage has been writing about national security law and ...