High-profile sports properties—including the NFL, WWE, MLB, and the 2027 FIFA Women’s World Cup and original series led the advertiser demand. ・The platform rolled out broader programmatic buying ...

Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

Asserting that many marketers still know very little about the process, The Association of National Advertisers today introduced a new guide designed to help CMOs streamline their programmatic media ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

AMC Networks has enabled programmatic ad buying on three of its linear networks after a successful pilot last month. AMC Networks says this technological advancement is noteworthy as “it marked the ...

The channel is moving towards a more collaborative way of working, explains Blackshaw. For years, programmatic advertising has prioritized scale and automation: plug audiences into a DSP, activate ...