Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Artificial intelligence is changing everything about how digital advertising works, but perhaps its greatest impact is on the lifeblood of programmatic campaigns: data. For years, advertisers leaned ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

X has partnered with adtech company and supply-side platform (SSP) Magnite, to help boost programmatic ad sales on the social media platform. The social media platform hopes that the deal with Magnite ...

PHȲND, the global cloud gaming platform making high-quality games instantly accessible on Smart TVs, today announced Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising ...

Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.