Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

In an industry where 70% of CMOs lack confidence in creative performance before launch, MahaloHub today introduced the Predictive Resonance Score(TM) (PRS), a new AI-powered metric that helps ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

Although marketers recognise the importance of predictive marketing, many are lagging behind when it comes to implementation, according to an EverString survey. The research revealed almost a quarter ...

It's no longer just about what the customer does. It's becoming more about what the customer wants to do next. That's the idea behind Predictive Decisions, the new level of preemptive customer ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Why Data Matters for AI Poor data quality and fragmented identity undermine predictive performance. TransUnion’s identity graph and enrichment capabilities provide the single source of truth AI ...

The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions and announcing partnerships to help marketing and sales gain ...

We surveyed 146 B2B marketers, in association with Cyance, to lift the lid on how B2B marketers currently handle prospects and leads, how prepared they are to provide personalised messaging to their ...

In an industry where 70% of CMOs lack confidence in creative performance before launch, MahaloHub today introduced the ...