Cablevision Systems announced the successful launch this month of Optimum Select, a new interactive television ad product that transforms the :30 commercial into a gateway for longer engagement with a ...

Cablevision Systems announced the break out results for its latest interactive ad product, Optimum Select. Optimum Select transforms the :30 commercial into a gateway for longer engagement with a ...

Optimum provides in-home connectivity and entertainment through high-speed internet, digital TV and voice services. Optimum also offers a variety of enhanced services, technical support options and ...

Watching TV content and interacting with marketing messages continues to be the holy grail for some TV advertisers. In that regard, Cablevision Systems Corp.'s launching of Optimum Select, an ...