As mobile becomes the hot topic in business strategies, are you questioning whether you have made the right choice? Before you embark upon the mobile application train, take a second to think about ...

Do you remember when 2007 was dubbed “The year of mobile”? That was when Apple launched the iPhone and firmly established mobile as the secondary channel for online engagement, after the desktop. The ...

Retailer Target really gets mobile and takes a 360-degree approach to its use of the channel for building brand awareness, promoting specific deals and enhancing the convenience of the shopping ...

Here is an elementary seven-point checklist to reference as you build out and manage your mobile channel. These steps allow retailers to capitalize on existing resources: • Leverage existing consumer ...

Argos achieved a near-perfect index value in the Mobile and Cross-channel Dimension. The home goods retailer is top of the Elite trio of companies because its mobile offering is coherent and complete, ...

As mobile becomes the hot topic in business strategies, are you questioning whether you have made the right choice? Before you embark upon the mobile application train, take a second to think about ...