Medicube stepped into U.S. and global beauty scenes with a different playbook. Instead of just waiting to be discovered, the brand leaned hard into Amazon and content-led commerce. Its appearance on ...

I’m known at the Harper’s Bazaar office as the resident Medicube expert. As someone who has used the brand’s viral Age-R Booster Pro every day for almost two and a half years now, and since I love to ...

As someone who’s engaged in a decades-long acne journey, watching the rise of the “glass skin” cohort felt like standing outside of an exclusive club I couldn’t get access to, no matter how hard I ...

Hailey Bieber is the undeniable queen of sheen. Whenever she shares her beauty routine on social media, it’s always full of glow-inducing products, like the Peptide Glazing Fluid from her skin care ...