The military’s new height to waist standards aim to better measure health and readiness, but raise concerns about fairness, ...

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...

The debate over how far to cut interest rates while inflation remains above target has pushed inflation measurement back to ...

WAYNE, PA, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...