Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

We'd all like to think that we're unique. But if we were to judge our uniqueness simply by our first and last names, we'd be disappointed. Some of us might share the same first and last names with ...

If your name is Fred, do you look like a Fred? You might -- and others might think so, too. New research has found that people appear to be better than chance at correctly matching people's names to ...