Forbes contributors publish independent expert analyses and insights. Jessica Ourisman is based in Los Angeles covering beauty and fashion. Yet she undeniably influences the “trend-scape” altogether ...

Can they brush this off? In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

Fall 2025 makeup trends are heating up, and this season is all about lips that make a statement. Think glossy reds that demand attention, soft coral gradients that feel romantic, and bold brown liner ...