When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Q. How do you involve employees in the process? We have pretty much every employee involved. We have 15 different business units. The person who runs each of those units sets their plan. They work ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

What do C-suite executives, supervisors, and managers of teams of all sizes all have in common? A fixation on metrics. Derived from company strategy and overarching goals, metrics are by far the most ...

If you’re developing a product powered by a large language model (LLM), you might wonder: How do I measure whether it’s working as intended? Should you focus on its ability to generate fluent ...

The kind of diversity many companies set as a goal. The first blog in this three-blog series explained the limitations of current approaches to measuring and setting diversity, equity and inclusion ...

Conversational AI is becoming an invaluable tool for brands of all types. Which metrics will help you best determine the success of your AI efforts? Implementing and monitoring metrics is critical to ...

Efforts to measure corporate sustainability performance are now rampant. Many companies are actively working to improve the measurement of their sustainability impact; a Google search of “corporate ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...