Hosted on MSN

Roblox's Untapped Billion-Dollar Advertising Opportunity

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...
Morningstar

Roblox Taps PubMatic to Offer Programmatic Immersive Video Ads on Its Platform

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a ...
Business Wire

Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...
Hosted on MSN

Roblox Users Can Now Watch Google's Immersive Ads In Exchange for In-Game Perks

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...