Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox (NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a digital ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Matthew is the Apps and Games Editor at Android Police. He's been gaming since his first taste of a TI-99 at four years old. Matthew has been an Android user since the HTC Hero and has covered ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the next ...

Google will expand immersive ads to many more publishers across AdMob and Ad Manager on the online game platform Roblox. The partnership, announced Tuesday, streamlines implementation for app ...

Roblox is in a tight spot. After years of reports involving child predators on Roblox, the company faces pressure from the public and government to clean up its platform. The company's solution, ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format ...