Google Ad Manager is making it possible to deliver programmatic ads in an email newsletter. The solution, now in beta, will serve “reservation and Programmatic Guaranteed (publisher-managed) ads in ...
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...
Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...
Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...
In a report analyzing Google Ad Manager partner inventory, Google found that 67% of global advanced TV inventory is bought and sold through either direct sponsorships or traditional reservations, ...
Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.
Google is overhauling its ad blocking controls in AdSense and Ad Manager, replacing the “Ad networks” option with a new “Authorized Buyers” control starting Nov. 6. This move seems designed to give ...
Google has reintroduced the ability for publishers to set different ad pricing on its products for the first time in more than six years. Publishers used to be able to choose to set higher price ...
Google has been pushing its Programmatic Guaranteed agenda in India to take advantage of the 400 million people who are online already and the number is set to increase to 650 million by 2020.
This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...
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