Gen X workers are spending far longer out of work after layoffs than their younger colleagues, and the gap is widening just as many of them hit peak financial pressure. New research shows that a ...

Games like Super Mario Bros. and Doom left a lasting impact on Generation X.

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Gen X is entering the retirement zone — they’re now ages 45 to 60 — but many feel far from ready. Rising costs, debt and family obligations are making it harder than ever to retire comfortably.

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

Gen X entrepreneurs are carrying the most economic anxiety among generations of business owners, according to the latest CNBC|SurveyMonkey Small Business Survey. They're the least confident group when ...

COLUMBUS, Ohio, Dec. 8, 2025 /PRNewswire/ -- Suddenly at the doorstep of retirement, Gen X investors (aged 45-60) are at a crossroads. Despite their proximity to retirement, the prospect of exiting ...