While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Taradel reports social media ads dominate consumer behavior, as platforms like YouTube and TikTok increasingly drive product discovery and sales.

LA-based Sharleen Ernster is a mother of two daughters, aged 14 and 16. Some years ago, Ernster says, she hadn’t heard of Brandy Melville. But today, her Gen Alpha daughter influences “probably 50%” ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

Gen Z currently spends between $40-50K annually on shopping, much less than Millennials and even Gen X. While some of these trends can be explained by ...

I recently celebrated my 56th birthday, and I’m feeling my age. Not because I’m slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

A new study by Rukam Capital, in partnership with YouGov, reveals in its report 'Gen Alpha Decoded: The Consumer–Brand ...

Indian teenagers are not glued to screens out of habit, but they’re holding on to the only space they can call their own. A ...