It’s been my habit, when faced with a question I cannot answer, to break into song. It happened once at a Harvard conference on narrative. Unable to think of a better story example, I began singing ...

Research stories share your research in a way that is understandable and interesting to a non-expert, public audience. Unlike a research report, a research story focuses on telling the narrative of ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Have you ever tried to pick your way through a poorly ...

NPR's Juana Summers speaks with Emily Henry about her new book FUNNY STORY and the difficulty of writing a genuinely nice person while also creating obstacles in getting two people together. Picture ...

An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story – and ...

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this ...