A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. If you’d like more insight into how you can market your company in the ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...