Behaviorism is among psychology’s most robust principles. Per B.F. Skinner, the principle is that you get more of what you reward, less of what you ignore, and especially less of what you punish.

This is the second in my ongoing series of articles trying to provide basic lead ins to behaviorist theory. The first is here. How to Explain Behaviorism, version 2: We are Reflections of our World A ...