Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...