“In the past, podcast deals essentially revolved around controlling who could sell ads on shows. Lately, that’s been rapidly changing. If a ‘podcast’ shows up on Netflix, or stages a live event or ...

There are two questions holding back the growth of podcasts. One is how to define them. Another is how to measure them, judging by “What is a Podcast?”, a study by Oxford Road conducted by Edison ...

Consumers are confused over just what a podcast is, judging by a new study from Oxford Road and Edison Research. The study notes that “the question of what qualifies as a podcast has become harder to ...