Enterprises are shifting from simply storing data to harnessing it through layered, AI-ready data platforms that integrate seamlessly across the stack. The trend is pointed toward trusted foundations ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced at Snowflake Summit ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

Twilio, a customer engagement platform provider, today at Snowflake Summit 2024 introduced Linked Audiences and the Segment Data Graph to enhance Twilio Segment's interoperability with data platforms ...

Lumivero’s best-in-class analytics software platform, backed by TA, will create a central data landscape that allows customers to glean insights in new ways. DENVER--(BUSINESS WIRE)--Leading data ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...