The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

Agency Eleven has officially launched as a new digital marketing agency, bringing a fresh approach to the world of online marketing. With a strong focus on search engine optimization (SEO), paid media ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

“Data-driven” is a bedrock principle of today’s pharmaceutical marketing. But how well are we keeping up with the tremendous amount of data available to us? It’s estimated that the average hospital ...

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind ...