Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to continuing to deliver original, thought-provoking stories like this one to our ...

It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and more ...

Generative AI has found a home at the center of Walmart’s customer experience efforts. Better data crunching capabilities are improving the behind-the-scenes operations that fuel experiences in-store ...

Metrics around search capabilities were added to Scintilla Digital Landscapes last week as part of a redesign that introduced more than a dozen new insights into pre-purchase customer behavior on ...