Google LLC today announced new capabilities for customers to harness their data in the cloud for use with generative artificial intelligence. The additions include new tools from the company’s Google ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights. Google released a new guide on integrating Search Console and GA4. Combined data ...

The Future of Educational Data Analytics As we move further into the 21st century, the role of data analytics in education has become increasingly vital. By 2026, educational institutions are expected ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

In a bid to make the lives of enterprise data engineers and data scientists easier and developers easier, Google Cloud today announced the release of six new artificial intelligence agent tools. The ...

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...