You finally have users showing up. A few are paying. A few are asking for discounts. One investor asks why you chose monthly subscriptions instead of usage-based pricing, and you realize you don’t ...

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...

The traditional model—reliant on reactive services delivered by customer-service representatives and authorized third-party contractors with limited data and insights—needs to be revised. To thrive in ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...