All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...
Customer obsession isn't a new philosophy. Well established as the secret to Amazon's massive success, many companies have started to make customer-centricity a key ingredient in their strategies and ...
Awards recognize companies and leaders that align their organizational efforts around customers’ needs and deliver seamless experiences across channels Nomination criteria for Forrester’s Customer ...
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