It's only with years of hindsight that the shift in customer sentiment analysis can be fully appreciated. There was a time decades ago when the only ways to gather insight on what customers wanted and ...

Businesses are increasingly looking to make data-driven decisions to improve customer experience, but it can be a wasted effort if human biases skew customer data analysis. Businesses collect customer ...

Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to access customer shopping history and preferences. At this week’s Teradata ...

Sentiment analysis reveals the emotions your customers feel—but knowing how they feel is only useful if you know why they feel the emotion in the first place. If you want to improve customer ...

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

The use of public information creates privacy concerns. Insurers can build greater trust in artificial intelligence (AI) by ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

Tom Gardiner and Harry Marshall founded Trevor.io in 2016 as a no-code business intelligence platform to help non-data people run analysis on their internal data. That business was solid, but ...

Community banks and credit unions know they must turn data into customer insights. Four steps can turn that ambition into a practical plan.

For software as a service companies, leveraging data analytics requires answering two questions: What data should we review, and how will we apply the insights we obtain? Armed with these answers, ...