Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

NEW YORK, June 8, 2023 /PRNewswire/ -- Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the ...

NEW YORK--(BUSINESS WIRE)--Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & ...

NEW YORK-- (BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this ...

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...

NEW YORK—Xandr and Scibids, a provider of artificial intelligence tools for digital marketing, have announced that Scibids AI will be deployed within Xandr’s Invest DSP using Xandr’s Data Science ...

Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), and Chalice AI, have announced a strategic partnership with dentsu’s Media Practice. The two companies will ...