When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several ...

Amazon is expanding its suite of generative artificial intelligence (AI) products targeted at marketers with a new conversational assistant, according to an announcement shared with Marketing Dive.

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

Through a period of great tumult in marketing, the primacy of creativity remains unchanged. The 2024 CMO Report by Dentsu Creative reveals that 83% of CMOs believe powerful creative ideas can ...

Advertisers can reduce the cost of their video ad production by up to three-quarters and shorten delivery time by 50% if they ditch their traditional approach and work with a Creative as a Service ...