Ritwik is a passionate gamer who has a soft spot for JRPGs. He's been writing about all things gaming for six years and counting. Follow a guide to optimize your time, max out Confidants, and avoid ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Chris Drumm is a lifelong gamer with a BA in English writing and years of experience writing articles and news online. He's played hundreds of games in dozens of genres, enjoyed them all, and put more ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you’re selling to – and, by extension, who you’re targeting in ...

Social Links have become a huge part of the Persona series, and they’re back in Persona 3 Reload with a few updates that weren't in the original game or FES. There are new activities, events, and ...

Joshua has been playing video games for as long as he can remember. He's currently playing just about any and every new AAA story-based game. In his free time, he enjoys buying, building, painting, ...

There's a timelessness to Persona 3 – its story of confronting death with imperfect courage and carrying on in the face of tragedy left an everlasting impact on me when I first played it on PS2, even ...

Nicole Celic is a Bronx-born and raised librarian who plays more video games than she reads books. A lifelong gamer who dabbles in game development, she also teaches at the City University of New York ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...