What cost-of-living crisis? The data tell a different story

The pandemic first comes to mind, but cost-of-living complaints predate it. Polling shows 55 per cent to 60 per cent of ...
Food

Consumer perception of inflation, grocery store profits much higher than reality

Additionally, consumers view food-at-home inflation as 24.3%, approximately double the inflation rate reported by the U.S. Bureau of Labor Statistics. The distorted consumer viewpoint highlights a ...
Supermarket News

Consumers’ perception of inflation is far worse than inflation itself

Americans are seeing inflation differently than what inflation data is suggesting. And it's changing the way they're shopping for groceries. A new study released Monday by data science firm dunnhumby ...
CU Boulder News & Events

Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk.

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...
FoodNavigator

Can front-of-pack labelling improve consumer perceptions of products in plastic packaging?

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...