For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...
The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...
Coca-Cola has returned with its 2025 holiday ad, once again using AI to create the campaign. This year, the company has scaled back the human presence in the commercial, featuring only animals ...
Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola ...
Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...
Coca-Cola has defended its Christmas advert, following backlash over the fact that it was made with generative AI. Newsweek has contacted Coca-Cola via email for comment. The AI revolution is well ...
Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...