I have been a front-seat observer of the digital evolution in marketing and communications. My career in digital marketing has opened my eyes to how technology has changed the way we communicate with ...

Historically, marketing functions were siloed. Brand thinking lived with creative or advertising agencies and client marketing teams. Media planning and buying sat with media agencies. PR handled ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

For a long time, brand leadership centered on experience and long-range thinking. Those qualities still matter, but a new ...

The mergers and acquisitions (M&A) process brings with it a great deal of complexity, with brand strategy often neglected until after the deals are done and dust has settled. The fact is: Brand ...

Combining these tools leverages respective strengths while overcoming potential weaknesses. For centuries, businesses have used different methods of communication to connect with potential customers.

Today, many brands are jumping on the nostalgia bandwagon. This retro trend has become an international phenomenon and is affecting the entire marketing mix. Some brands have developed products ...

PITTSBURGH — Infinity Concepts, a nationally recognized leader in faith-based brand strategy and integrated communications, today announced the acquisition of InChrist Communications, a respected ...

On November 20, Meituan launched its World Cup campaign with a video starring Chinese A-list actress and the brand’s ambassador Yang Mi. The video, featuring Meituan’s new concept of 'Everything Comes ...