Behavioral Targeting is a buzzword, and one that is getting lots of airplay recently, but who really understands what behavioral targeting is and why is it such a novel idea? I would argue that ...

A Democratic lawmaker said this week she will reintroduce a bill that would restrict online companies from collecting teens' data. “Few things are more concerning to me than the ways Big Tech, ...

Dstillery, the leading AI ad targeting company, today announced the launch of Predictive Contextual behavioral targeting, powered by its ID-free® technology, in the United Kingdom. A new paradigm for ...

Coverage of individual corporate decisions distracts from the structural shift toward pervasive, invisible data harvesting across the entire retail sector. When the largest retailer on earth ...

In-store retail media platform GroceryTV announced Wednesday a partnership with Esri to enhance Grocery TV’s behavioral and psychographic targeting across its national retailer-owned network of 6,700+ ...