The team at digital marketing platform Passle profess to be experts at winning content, so it’s unsurprising that they know what they’re talking about when it comes to subject lines. This one had us ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

This free guide will show you the innovative approaches eight forward-thinking brands have taken to engage audiences and position themselves as thought leaders in their respective industries. With so ...

B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts. For over two years, I’ve managed the Content Corner email newsletter. It’s ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...