Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Marketing is one of the most promising applications of augmented reality. Traditional advertising formats, including printed ...

Are QR codes dead in 2012? Are they a fad to be left behind as augmented reality takes hold? QR codes have been plagued by poor mobile network performance and are being deployed in a fairly cliched ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

If there’s one bet that will always hit on one of the various “prediction markets” that are now apparently undergirding our economy, it’s that America will take the wrong lesson from a crisis. One of ...

Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill. Created by media agency Wavemaker UK, Smart Media ...

Since the early 1970s, game graphics have been pushing the barriers of photorealism with computer graphics becoming much more sophisticated. But today, there seems to be a total transformation as ...

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COLUMBIA - On the first day for True/False visitors got a chance to use a free augmented reality app called Zappar. “It’s sort of a walking tour of the past True/False years,” said Ebony Reed, ...