Proper attribution is a challenge for marketers. Customers that purchase on the very first visit to a website are a rare species, and marketers spend most of the time unraveling the tangle of customer ...

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. One of the biggest announcements to come out of Google ...

Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Attribution helps you identify the most lead-generating channel so that you can invest more time and resources in it. Attribution Example Let's say you sell hair care products and run a haircare ...