In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

The shift required for 2026 is clear: Content research must move from trend-first to demand-driven. Search data is the strongest signal of demand we have. When someone searches, they are not browsing ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

NEW YORK--(BUSINESS WIRE)--Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive ...

NEW YORK, May 29, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) today announced the release of the ARF Handbook for Using AI in Advertising Research (2025), a comprehensive guide that ...

As AI permeates more areas of business, there is legitimate concern over whether it will eventually take jobs from people. It’s been a big area of debate in the research space, where I’ve worked for ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Our marketing program prepares you for careers in advertising, market research, media buying, and more, or to continue your education in graduate school. You’ll also gain important skills like clear ...