It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Key points Position of adjectives after the noun Position of adjectives in front of the noun The shortening of some adjectives The meanings of a few adjectives change according to whether they are ...

In marketing, it’s become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) What is ...