As part of this year's performance review process, known internally as Forte, Amazon is asking corporate employees to submit three to five "accomplishments" that best reflect their work, according to people familiar with the matter and an internal guideline obtained by Business Insider.

For a mega-cap technology stock that investors generally expect to outperform the market, this is quite a letdown.

Amazon's stock underperformed the market in 2025, but that could change in 2026.

Amazon is bringing Alexa+ to the web with a new Alexa.com site, expanding its AI assistant beyond devices and positioning it as a family-focused, agent-style chatbot.

The “Update Account Information” button in an on-brand shade of yellow leads to a fake sign-in page, which will quietly steal your security credentials and give the attackers behind this new campaign access to your account. Amazon provides user guidance on spotting this kind of scam and securing accounts.